
About Us
We pride ourselves on being more than travel planners; we're enthusiasts and advocates of the true Nordic essence. With our combined experiences, insights, and unparalleled local knowledge, we've built a team dedicated to showcasing the best of what the Nordics have to offer.
Our Unforgettable Crew
Our story began on a summer day in Iceland, where Silvía and Halldór first met in June 2021. Drawn together by a shared passion for the raw beauty of the Nordic landscapes, we quickly realized our vision of creating transformative travel experiences. By the following summer, Unforgettable Nordic was born—a company with a mission to connect travelers with the essence of the North.
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At Unforgettable Nordic, we’re more than just travel guides; we’re storytellers, curators of the authentic Nordic experience. With Halldór’s deep roots and guiding expertise in Iceland and our team’s intimate knowledge across Scandinavia, we bring to life journeys that invite you to feel, taste, and truly immerse yourself in the spirit of each destination. Whether you’re exploring the rugged coastlines of Norway, wandering through Sweden’s charming villages, or seeking tranquility in Iceland’s hidden hot springs, each itinerary is crafted with care, designed to offer a sense of belonging and wonder.
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We believe travel should leave you feeling connected—not just to the places you visit, but to the people, traditions, and stories that make them unforgettable. Join us, and let us guide you to the hidden gems and cherished moments that only locals know.
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Silvía Rut Ástvaldsdóttir
Co-Founder
I'm a Nordic wanderer with my roots in Iceland's ethereal Eastfjords. Whether I'm relishing farm-fresh produce in Skåne or exploring urban vibes in Copenhagen, my travels are guided by a love for local flavors and a curiosity for the diverse personalities each region offers. For me, travel is a multi-sensory experience that brings places—and people—to life.

Halldór Haraldsson
Co-Founder
Born and bred in Iceland, my roots are intertwined with the rugged landscapes of my homeland. My expertise lies in crafting safe, exciting, and personalized itineraries that reflect each group's unique interests and needs. I believe that the journey is the destination, and my goal is to make each step of your adventure an unforgettable experience.
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Jennifer Hasslund
Travel Specialist
I have spent over a decade immersed in the travel industry, exploring the breathtaking Nordic region. I've had the pleasure of visiting remarkable places such as Svalbard, Greenland, the Faroe Islands, Iceland, and of course, Sweden and its neighboring countries. My mission is to craft unforgettable tours to these stunning destinations, ensuring you’ll be eager to return for more adventures.

Connor Dempsey
Travel Specialist
Unlike most of my team members, I'm an import to the Nordic countries. My story is by no means unique though: while I only came for a semester to study, I fell so in love with this place I just had to stay, like so many other people I know. You see, for me travel has always been about that feeling of knowing a place. I want to board my flight home with a story that explains how the people there are unique.